5 Ways to Get You and Your Etsy Shop Ready for the Holidays

by Lynn S. Schwebach For those of us who spent the last few months of summer creating, designing and building, we now must prepare for the roller coaster of upcoming holiday sales and promotions. This is the point—early September—where we shine our shops, polish our sale skills, and attractively merchandise our products. I know. I …

Marmalead Secrets for Etsy Sellers: Get Inside Advice For Powerful Keywords

Change is a nasty word for many of us, yet if you sell art or handmade items on Etsy, you  get as cozy with this word as possible. Repugnant but true. Which is why I have to change my advice I gave you in the article I wrote and published on February 23, “Three Great …

Basic Steps to Building a Personal Brand

by Lynn S.Schwebach I have helped other businesses with branding, but sitting down and doing it for my new art business was like jumping in a cold lake on a winter day. Naked. It’s a lesson in taking the advice you dish out to others, and applying it to your own life. But I learned a …