For Selling Online, Consult Handmade Seller!

by Lynn S. Schwebach As a creative internet seller, do you sometimes feel like Dorothy trying to get to Oz, relying on advice from scarecrows and tin men traveling the same road, realizing months into the journey that you aren’t any further along than when you first started? Worse yet, maybe you majored in marketing …

Basic Steps to Building a Personal Brand

by Lynn S.Schwebach I have helped other businesses with branding, but sitting down and doing it for my new art business was like jumping in a cold lake on a winter day. Naked. It’s a lesson in taking the advice you dish out to others, and applying it to your own life. But I learned a …

What are Style Guides and How do They Earn Readers?

by Lynn S. Schwebach Given any writing project, writers want to express themselves today—not tomorrow. They want to get the words down and move on without revising for grammar and usage. Add to that impatience, bad memories from grade school make us avoid checking grammar; style might be a topic we never learned. Yet bypassing …