Six Marketing Tips for Artists Using Instagram

by Lynn S. Schwebach Imagine if Vincent Van Gogh had been able to post his art on Instagram and people from around the world would have seen his genius. It's likely that Instagram, and its millions of users and buyers, would have allowed this impoverished artist a more financially stable income. We will never know …

How to Increase Your Creativity

by Lynn S. Schwebach Two friends recently asked me how I come up with such quirky ideas for my ink paintings, and I told them I have a “trippy” brain. They were specifically asking about a painting that I had just completed where I combined ink-dyed eggshells, a photograph, and alcohol inks. One friend said, …

Why Cutting Arts Funding Impacts the Bottom Line

by Lynn S. Schwebach Eli Broad, founder of two Fortune 500 companies, billionaire, philanthropist, education reformer, and world-class art collector, told Charlie Rose in an interview exactly what he has learned from artists: “I’ve learned to be a lot more ‘broad’ minded. Artists see the world differently than bankers, lawyers—than we business people.” Excuse the …

Book Covers by Lynn S. Schwebach

Here are two book covers that I had the privilege of designing and illustrating. I was commissioned by Summit Publication Design to design a book cover for Melba Smith-Dudley's first book of published poems.  I scanned into Photoshop images created with alcohol inks on wax paper and Yupo paper in addition to a third scan …

It’s Never Too Late to Follow Your Calling

by Lynn S. Schwebach Some people never leave us—they inspire us even after they have left our reality. My grandfather passed away when I was 9 years old, yet every time I enter my art studio, he enters with me. I knew my grandfather Ferdinand, or Frenchy as many called him, during the last stretch …

For Selling Online, Consult Handmade Seller!

by Lynn S. Schwebach As a creative internet seller, do you sometimes feel like Dorothy trying to get to Oz, relying on advice from scarecrows and tin men traveling the same road, realizing months into the journey that you aren’t any further along than when you first started? Worse yet, maybe you majored in marketing …

Personal Branding Builds Confidence

by Lynn S. Schwebach Visual artists, writers, musicians, actors, or anyone working in creative fields struggle every day in the workplace and community to have their voices heard, to get   their achievements recognized, and to get the exposure they deserve. It’s demoralizing and exhausting and often the price paid is an erosion of self-confidence. …