Six Marketing Tips for Artists Using Instagram

by Lynn S. Schwebach Imagine if Vincent Van Gogh had been able to post his art on Instagram and people from around the world would have seen his genius. It's likely that Instagram, and its millions of users and buyers, would have allowed this impoverished artist a more financially stable income. We will never know …

Why Cutting Arts Funding Impacts the Bottom Line

by Lynn S. Schwebach Eli Broad, founder of two Fortune 500 companies, billionaire, philanthropist, education reformer, and world-class art collector, told Charlie Rose in an interview exactly what he has learned from artists: “I’ve learned to be a lot more ‘broad’ minded. Artists see the world differently than bankers, lawyers—than we business people.” Excuse the …

For Selling Online, Consult Handmade Seller!

by Lynn S. Schwebach As a creative internet seller, do you sometimes feel like Dorothy trying to get to Oz, relying on advice from scarecrows and tin men traveling the same road, realizing months into the journey that you aren’t any further along than when you first started? Worse yet, maybe you majored in marketing …

Personal Branding Builds Confidence

by Lynn S. Schwebach Visual artists, writers, musicians, actors, or anyone working in creative fields struggle every day in the workplace and community to have their voices heard, to get   their achievements recognized, and to get the exposure they deserve. It’s demoralizing and exhausting and often the price paid is an erosion of self-confidence. …

Basic Steps to Building a Personal Brand

by Lynn S.Schwebach I have helped other businesses with branding, but sitting down and doing it for my new art business was like jumping in a cold lake on a winter day. Naked. It’s a lesson in taking the advice you dish out to others, and applying it to your own life. But I learned a …

What Is Your Personal Brand?

by Lynn S. Schwebach At some point in their lives, most people have been labeled or defined in a way that surprises them—or infuriates them. And yet many dislike concepts such as “personal branding,” because many in our society associate branding with bragging.  But, career development experts tell us, the danger of avoiding personal branding …

How Style Guides Affect Profits— An Apple, Inc. Case Study

by Lynn S. Schwebach Business in the 21st century requires almost all employees at all levels to produce either in-house or external communications—or both. Time spent writing and editing dramatically affects workers’ productivity, and, what many companies fail to realize, the company’s profitability. Nearly everyone writing an e-mail hesitates over capitalization, spelling and grammar questions. …

What are Style Guides and How do They Earn Readers?

by Lynn S. Schwebach Given any writing project, writers want to express themselves today—not tomorrow. They want to get the words down and move on without revising for grammar and usage. Add to that impatience, bad memories from grade school make us avoid checking grammar; style might be a topic we never learned. Yet bypassing …

Twitter is for Creatives—6 Easy Steps

 by Lynn S. Schwebach For creative individuals, Twitter offers a way to promote themselves and stay current on latest trends.(See my blog post: “Tweet Your Way to a Personal Brand.”) Twitter live streams up-to-date articles as well as gallery openings, upcoming book releases, dance and orchestra festivals, cooking tips—all creative processes, programs and ideas appear on …