Personal Branding Builds Confidence

by Lynn S. Schwebach Visual artists, writers, musicians, actors, or anyone working in creative fields struggle every day in the workplace and community to have their voices heard, to get   their achievements recognized, and to get the exposure they deserve. It’s demoralizing and exhausting and often the price paid is an erosion of self-confidence. …

Basic Steps to Building a Personal Brand

by Lynn S.Schwebach I have helped other businesses with branding, but sitting down and doing it for my new art business was like jumping in a cold lake on a winter day. Naked. It’s a lesson in taking the advice you dish out to others, and applying it to your own life. But I learned a …

What Is Your Personal Brand?

by Lynn S. Schwebach At some point in their lives, most people have been labeled or defined in a way that surprises them—or infuriates them. And yet many dislike concepts such as “personal branding,” because many in our society associate branding with bragging.  But, career development experts tell us, the danger of avoiding personal branding …

Twitter is for Creatives—6 Easy Steps

 by Lynn S. Schwebach For creative individuals, Twitter offers a way to promote themselves and stay current on latest trends.(See my blog post: “Tweet Your Way to a Personal Brand.”) Twitter live streams up-to-date articles as well as gallery openings, upcoming book releases, dance and orchestra festivals, cooking tips—all creative processes, programs and ideas appear on …

Tweet Your Way to a Personal Brand

by Lynn S. Schwebach Developing a personal brand takes you closer to a meaningful, fulfilling career, but communicating your brand requires a next-level process to establish your brand in the minds of others. (For more information on personal branding, see the article "What is Your Personal Brand?") Thanks to social networking sites such as Twitter, you have a …